Each platform has its own macro syntax. Paste ONCE per ad (or ad set) into the platform's URL Parameters field — the platform auto-fills the values for every click, forever.

Captures UTMs + Meta's fbclid + Google's gclid from the URL, stores them in a 30-day cookie (so visitors who click today and convert next week still get attributed), and injects the values into any matching hidden form fields.

<script>
(function () {
  var fields = ['utm_source','utm_medium','utm_campaign','utm_content','utm_term','fbclid','gclid'];
  var q = new URLSearchParams(location.search);
  var data = {};
  fields.forEach(function (k) {
    var v = q.get(k);
    if (v) {
      data[k] = v;
      // 30-day first-touch cookie — captures the FIRST click that brought them.
      document.cookie = 'br_' + k + '=' + encodeURIComponent(v) + '; path=/; max-age=' + (60*60*24*30) + '; SameSite=Lax';
    } else {
      var m = document.cookie.match(new RegExp('br_' + k + '=([^;]+)'));
      if (m) data[k] = decodeURIComponent(m[1]);
    }
  });
  // Fill any hidden form input whose name matches (utm_source, fbclid, etc.).
  Object.keys(data).forEach(function (k) {
    document.querySelectorAll('input[name="' + k + '"]').forEach(function (el) { el.value = data[k]; });
  });
  window.brTracking = data;
})();
</script>

Works on GHL Funnels (add via Custom JS block), Webflow, WordPress, plain HTML — anywhere you can drop a <script> tag. For page builders like Leadpages that expose "URL parameter → field mapping" natively, use that instead.

Sub-account → Settings → Custom Fields → New Custom Field. Create these as Text fields on the Contact object:

Then in your GHL form's Field mapping, connect each hidden form input (from Step 2) to the matching custom field so the value ends up on the contact record.

1. Build a test URL below → click it in an incognito window → submit the form.
2. Open the contact in GHL — you should see all UTM + fbclid fields populated.
3. Ping me — I'll extend the GHL sync to read those fields and expose per-campaign / per-creative metric keys backed by real closed-deal revenue.

Meta's Conversions API sends conversion events directly from your server to Meta, bypassing browser blockers and iOS 14+ tracking limits. When a lead converts in GHL, we hash their email + attach the stored fbclid and fire an event to Meta so their reporting matches back to the exact ad. Match rate typically jumps from ~55% (browser pixel) to 85–95% (browser + CAPI).

Needs a Meta CAPI access token from the ad account. When you're ready, tell me and I'll wire the GHL → BrandRipple → Meta CAPI bridge (~1 session).

When a deal closes in GHL, we fire a server-side conversion event to Meta with the stored fbclid + hashed email. Meta then attributes the sale to the exact ad — Ads Manager ROAS becomes real, and Meta's optimiser learns from won deals (not just form fills).

Paste a landing-page URL to check if the BrandRipple capture script is installed and firing. We fetch the page and look for the marker cookie the script sets, plus verify the form fields it targets.